Thursday, January 10, 2013


EFFECT (aka) 'So Effective' is no doubt a talented song-writer, composer, singer, and a versatile vocalist who has come to stay in the Nigerian Music Industry. His music has got a name, it is called CYCLOPAEDIC MUSIC.
That is, his music speaks of many things. At times he goes religious, at times he goes philosophical, the next time he goes sentimental. His lyrics show complete home-work and deep-thinking. When you listen attentively to his songs, you will find out that each song has its own message to deliver. EFFECT grew up listening to idols and veteran musicians such as Quincy Jones, Michael Jackson, Boyz II Men, Fela, Whitney Houston, Phil Collins, Lionel Richie, Michael Bolton, Brian mc Knight, R. Kelly, Snoop Dogg, Bob Marley and many others. His artistic influence come from various musical genres ranging from Jazz to Rock, Hip-Hop/R&B, Pop, Gospel, Highlife, and more. All of that plus his experience has made him nothing short of a seasoned to the core music maker. Being a graduate of Business Education (B.Sc), a passionate singer, a talented song-writer, and having chosen music as a career, upon all odds, he promises to be one of the next big thing to happen in the Nigerian entertainment industry in the near future. He's out with his official debut single titled I NO DEY GO. It features YUNG CHIDO, one of Nigeria's hip-hop head to watch out for. Yung Chido is not new to the Nigerian music industry as he has got some singles to his credit and has featured in so many songs including the popular SHAYO (remix) by BIGIANO. I NO DEY GO is written by EFFECT and produced by one of Nigeria's prolific producer, PASSWORD. Who produced the monster hit song 'Champion' by General Pype which later became the Super Sports theme song. He has also written and produced on Darey's album, and has worked with the likes of Bigiano, Safarie, Del Bee, to mention a few; with yet to be released international projects.

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